You may have noticed that in the last several calls on great copywriters and great books on copywriting, I’ve only talked about dead guys.
Why?
If you want to be the best, study the best regardless the era they lived …
Day 27 – For serious copywriting geeks only
For serious copywriting geeks only…
Actually, anyone with a brain will find this story illuminating.
Two of the most famous books on personal development – “How to Win Friends and Influence People” and “How I Raised Myself from a Failure …
Day 26 – Two “lone rangers” who cleaned up big time
How many people does a company need to employ to make millions and make its owners rich?
How about just one + the owner.
Today I talk about two people who pulled this off using direct response advertising and the …
Day 25 – Idea first, then the words
Today I talk about Gary Halbert’s favorite ad writing book.
– Ken McCarthy
P.S. For over 25 years I’ve been sharing the simple but powerful things that matter in business – and life – with my clients.
If you’d like …
Day 24 – The must have book
It’s not as easy to find as it used to be, but if you find a copy, grab it.
In terms of mechanics of writing ads, you’ll find none better.
– Ken McCarthy
P.S. For over 25 years I’ve been …
Day 23 – The books I read
Following on the theme of the power of books, I’ll be talking about the books that changed my life.
Starting with this one.
– Ken McCarthy
P.S. For over 25 years I’ve been sharing the simple but powerful things that …