In 1920, there were zero Sears department stores.
Then there were hundreds and hundreds all across the country.
By 2020, there might well be zero Sears department stores again.
What happened?
To understand, you need to know why there were …
Archive | Selling Physical Products
Remembering Barry Becher: Grandmaster of marketing
Ginsu Knife mastermind Barry Becher passed away in late June of 2012.
You may not recognize his name – unless you’re a truly serious marketer – but I guarantee you’ll recognize his product.
Back in the late 70s, he and …
The secrets of a winning sales presentation: A lesson from the Shark Tank
“Sales presentation”…
The phrase sounds a bit boring, sort of like something that you’d be assigned to create for a class in school.
Let me assure you it’s not.
Few things will be more important to your financial success than …
The real Secret: How successful businesses get that way
A few years ago, there was a wildly successful movie/book/craze called “The Secret.” To me, “The Secret” was massive wishful thinking bottled and sold like snake oil.
This article is not about THAT “Secret.”
It’s about what less than 1 …
Rick Bayless: A righteous, fun and profitable info marketing business
One of the secrets of making progress in business and life is to look for good examples wherever you find them and learn from them.
Not everything worthwhile and useful comes from books, manuals, seminars, podcasts and articles.
Sometimes you …
Watch your customers use your product
A very funny video below.
There’s also a big lesson in it.
Yes, you can look at your stats. Yes, you can survey. And yes you can read your customers’ comments.
But nothing beats watching your prospects and customers read …