Archive | Quotes

What about after the sale?

“Traffic + conversions = profits”

This is a formula I coined in 2002 to help business owners focus on what matters in Internet marketing.

In those days – and it’s still as true today as it was 13 years ago …

May 9, 2014

“Apple got everything right except the earbud…”

Jimmy Iovine: “I wasn’t talented enough to stay in the band” – So he built a company and sold it for $3.2 billion to Apple instead

Why Apple’s acquisition of …

Invictus

Out of the night that covers me,
Black as the pit from pole to pole,
I thank whatever gods may be
For my unconquerable soul.

In the fell clutch of circumstance
I have not winced nor cried aloud.
Under …

Thanksgiving is, hands down, my favorite holiday.

It doesn’t compel frantic gift giving (like the commercialized version of Christmas).

It doesn’t promote excessive alcohol consumption and forced gaiety (like New Year’s Day).

In fact Thanksgiving is so laid back, it …

There is no excerpt because this is a protected post.

The first book I ever read about advertising was David Ogilvy’s “Confessions of an Advertising Man.”

One of the smartest things I ever did in my life was to take Ogilvy’s advice to read Claude Hopkins’ book “Scientific Advertising” at …