What about after the sale?
“Traffic + conversions = profits” This is a formula I coined in 2002 to help business owners focus on what matters in Internet marketing. In those days – and it’s still as true today as it was 13 years...
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Jimmy Iovine and why the Apple-Beats deal is genius
May 9, 2014 “Apple got everything right except the earbud…” Jimmy Iovine: “I wasn’t talented enough to stay in the band” – So he built a company and sold it for $3.2 billion to Apple...
Read MoreNelson Mandela (July 18, 1918 – December 5, 2013)
Invictus Out of the night that covers me, Black as the pit from pole to pole, I thank whatever gods may be For my unconquerable soul. In the fell clutch of circumstance I have not winced nor cried aloud. Under the bludgeonings...
Read MoreA modest proposal for Thanskgiving
Thanksgiving is, hands down, my favorite holiday. It doesn’t compel frantic gift giving (like the commercialized version of Christmas). It doesn’t promote excessive alcohol consumption and forced gaiety (like New Year’s Day). In...
Read MoreThe King of Madison Avenue
The first book I ever read about advertising was David Ogilvy’s “Confessions of an Advertising Man.” One of the smartest things I ever did in my life was to take Ogilvy’s advice to read Claude...
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Ken’s Newest Book
