I stopped offering the live System Seminar in 2011 for two reasons:
1. After 18 years of being on the cutting edge of the Internet revolution (1993 – 2011), it was clear to me that the meaningful innovation …
Archive | Business advice
The big opportunity you missed
Twenty days ago, I made note of a a calendar anomaly: 2-2-22.
What a great pretext for holding a sale or special event.
How many people realized that an even better day (2-22-22) was coming up in 20 days, plenty …
Day 35 – Last chance
Taking a pause…
It won’t be as long as Fauci’s “two week pause to flatten the curve” which is coming up on two YEARS…
But a pause nonetheless.
On this call, I read what may well be the most insightful …
Day 34
What if there were a way you could:
1) identify the very best books ever written on marketing
2) find the key “money” passages in each one
3) have someone with over 40 years of high level, hardball marketing experience …
Day 33 – Happy 2-2-22 Day
I’m surprised marketers aren’t doing more with this quirk of the calendar.
We won’t see another day like this for another 11 years.
Is anybody doing anything with it?
What a handy pretext for a super sale.
– Ken McCarthy…
Day 32 – Speak of the Devil
I find that often when I want to make a point about something direct response related I often refer to the work of Gary Halbert or David Ogilvy.
(Take note. If you don’t know these two you are missing …