Tag: direct marketing princples

Discover the super sales power hidden in your calendar

Oct 12, 2012 | Business advice, Marketing insight, Marketing Tools, Selling Physical Products

This is one of those powerful, simple and ever-reliable sales techniques there is that I’ve only rarely heard marketers talk about. Maybe it’s TOO simple. Maybe it’s too obvious. On the other hand, in this day...

Refund policies: How to do them right

Sep 7, 2012 | Business advice, Marketing insight, Selling Physical Products

This one should be a no-brainer, but somehow many in the “Internet marketing” world have failed to learn, or actively ignored, this old school direct marketing basic: Refund policy – You should have one, you...