Tag: direct response advertising

Remembering Barry Becher: Grandmaster of marketing

Jun 8, 2016 | Business advice, Marketing insight, Media Industry, Selling Physical Products

Ginsu Knife mastermind Barry Becher passed away in late June of 2012. You may not recognize his name – unless you’re a truly serious marketer – but I guarantee you’ll recognize his product. Back in the...

The world’s oldest infomercial?

Dec 4, 2011 | Marketing insight, Selling Physical Products, Videos to Watch

How old is the classic formula for writing infomercials, long form direct response ads, presentations and sales letters? I used to think the oldest examples could be found in US publications from the late 1800s. Now I’m not so...