Ginsu Knife mastermind Barry Becher passed away in late June of 2012.
You may not recognize his name – unless you’re a truly serious marketer – but I guarantee you’ll recognize his product.
Back in the late 70s, he and …
Tag Archives | direct response advertising
The world’s oldest infomercial?
How old is the classic formula for writing infomercials, long form direct response ads, presentations and sales letters?
I used to think the oldest examples could be found in US publications from the late 1800s.
Now I’m not so sure.…