Read this first

I’ve been speaking and writing about and doing business online since 1993.

Here’s where I talk about everything else with some business advice thrown in from time to time for good measure.

If you want to know how useful this …

Read full story Comments are closed

Protected: The Titans of Direct Response essential reading list

There is no excerpt because this is a protected post.
Read full story Comments are closed

Another missing link: Follow up!

Last week I talked about my “traffic + conversion equals profits” formula that so many of my students have used with such great success over the years.

By total and amazing coincidence the same morning I posted it, I received …

Read full story Comments are closed

What about after the sale?

“Traffic + conversions = profits”

This is a formula I coined in 2002 to help business owners focus on what matters in Internet marketing.

In those days – and it’s still as true today as it was 13 years ago …

Read full story Comments are closed

Following fads is not a strategy

I have no idea what “Adobe Marketing Cloud” is, but someone who works there clearly understands the problem of fad-driven marketing tactics.

– Ken McCarthy

P.S. For over 20 years I’ve been calmly anticipating major trends in Internet marketing. Chasing …

Read full story Comments are closed

Venture Capital Confidential: File #1

One of our students (now a colleague who teaches me a lot) has been consulting in the world of Venture Capital-backed enterprises.

He sent me some notes about his experiences recently and I thought you might find them interesting and

Read full story Comments are closed

Yes, it’s true – I did it

Life is full of surprises – and sometimes they’re even pleasant.

Out of the blue, and twenty year after the fact, someone writing in Time Magazine gave me credit for the fundamental insight that made the early Internet industry possible …

Read full story Comments are closed