I just got back from three months of traveling in Latin America.
There were a few reasons I made the trip:
1. Latin America is an extremely pleasant place (if you know where to go)
2. It has a dynamic, …
Numbers – Real, Make-Believe and Silly
Numbers are the fuel that runs business. They let you know when you’re on track and when you’re off track. They highlight areas of opportunity – and potential black holes. They can even inspire and motivate.
But numbers can cripple …
Stop the mass media crooks from torpedoing the Internet
Disney, NBC, CBS and other corporate slime balls would like to make common, everyday Internet activity – activity they actively enabled and promoted – a felony.
This analyst is loud and brash, but hang on. He’s got the goods on …
A better life starts with what’s in right front of you
A little more than 15 years ago, a young woman named Sabrina Nelson was told by her doctor that she had a fatal illness that had a 40% chance of killing her – painfully – in ten years or less. …
Music video of the year
Is there anything better on earth than driving around in your truck with your dog?
Upstate New York…a little bit of heaven right here on earth.
…
The world’s oldest sales letter?
How old is the classic formula for writing long form direct response ads, presentations and sales letters?
I used to think the oldest examples could be found in US publications from the late 1800s.
Now I’m not so sure.
Here …
A modest proposal for Thanskgiving
Thanksgiving is, hands down, my favorite holiday.
It doesn’t compel frantic gift giving (like the commercialized version of Christmas).
It doesn’t promote excessive alcohol consumption and forced gaiety (like New Year’s Day).
In fact Thanksgiving is so laid back, it …
Perry Marshall does it again
Believe it or not, just eight short years ago, few veteran Internet marketers believed that Google AdWords was worth their time or attention.
Fast forward to the present: AdWords has revolutionized Internet marketing, formed the basis of thousands of successful …
Companies face massive online labor shortage
I’ve been calling this since 1994 and it just gets bigger and bigger.
There’s a massive shortage of people who understand pay per click advertising, search engine optimization, tracking and testing, conversion and just plain crunching the numbers.
You can’t …
Keep giving simple
I never cease to be amazed, and annoyed, by how complicated most software is to learn.
I just don’t get it.
Why should any software be any more complicated than using an ATM machine? No one needs a manual …
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