There was a world before the Internet and I’m not talking about when the Internet (originally ARPANET) was launched in 1969.
I mean the year it began its relentless march to become what it is today, the central medium in …
Archive | Marketing Tools
Who introduced A/B split testing to Internet marketing?
Every big Internet company – Google, Facebook, Amazon etc. – lives and dies on A/B split testing. If you don’t know what that is, you should and this short video will explain it.
Anyway…
The first Internet company to …
What “reading a lot” means for business
If you look at the greats in marketing who’ve had staying power – versus flash in the pan “gurus” – you will see they all share one thing in common…
They make aggressive reading – extracting huge amounts of …
The five (+2) books that will make you a marketing genius
My short list of great copywriting books
* Tested Advertising Methods (4th edition or earlier only)
* My Life in Advertising – Claude Hopkins
* How to Write a Good Advertisement – Victor Schwab
* The Secrets of Direct …
Stanford University comes clean on Artificial Intelligence
If you’re interested in AI, consider joining the Club and getting the book.
If you join the Club and get the book, send me the receipt and I’ll send you a very cool book that you’ll be glad to …
How to use AI – and not be used by it
Order the book here
– Ken
P.S. For over 25 years I’ve been sharing the simple but powerful things that matter in business – and life – with my clients.
If you’d like direction for your business that will …