Archive | Marketing Tools

The big AI story everyone missed

It’s strange that the US news media missed this.

Or is it?

They miss everything.

Here’s the bottom line:

The Biden administration decided to suppress AI development in the US by picking a few big winners it could control …

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Who introduced A/B split testing to Internet marketing?

Every big Internet company – Google, Facebook, Amazon etc. – lives and dies on A/B split testing. If you don’t know what that is, you should and this short video will explain it.

Anyway…

The first Internet company to …

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The five (+2) books that will make you a marketing genius

My short list of great copywriting books

* Tested Advertising Methods (4th edition or earlier only)

* My Life in Advertising – Claude Hopkins

* How to Write a Good Advertisement – Victor Schwab

* The Secrets of Direct …

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