Every big Internet company – Google, Facebook, Amazon etc. – lives and dies on A/B split testing. If you don’t know what that is, you should and this short video will explain it.
Anyway…
The first Internet company to “discover” and use A/B split testing was Google in 2001…or so the official (i.e. the corporate PR BS version) of history goes.
The truth as always is something different.
– Ken
Opt-in to the 30th anniversary celebration of the commercialization of the Internet list (to be held online this November, 2024)
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