Tag: customer service

Unglamorous things that make money

Nov 19, 2013 | Business advice, Consumer protection, Marketing insight

If there is one mistake I see beginners – and experienced people – make over and over and over again it’s focusing on the complicated, the exotic and the glamorous while ignoring the simple, common sense things...

Customer loyalty and other entrepreneurial delusions

Oct 29, 2012 | Business advice, Marketing insight

When I hear entrepreneurs complain about the lack of customer loyalty I always have to laugh a little. They think what they need is a customer loyalty “program” that comes with a bag of tricks to keep customers...