Every big Internet company – Google, Facebook, Amazon etc. – lives and dies on A/B split testing. If you don’t know what that is, you should and this short video will explain it.
Anyway…
The first Internet company to …
Archive | Media/Tech history
How to use AI – and not be used by it
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– Ken
P.S. For over 25 years I’ve been sharing the simple but powerful things that matter in business – and life – with my clients.
If you’d like direction for your business that will …
A lot can happen in 25 years
Yes, we’re going to have a System Seminar reunion.
It was twenty-five years ago today…
Twenty-five years ago (August 1993), Dan Kennedy invited me to come to Phoenix and share my research and experience in the then highly “fringe” world …
The awesome power of product demonstration
By Ken McCarthy in Business advice, inspiration, Internet Video Ads, Marketing insight, Media/Tech history
What’s the best way to sell a product?
I was lucky enough to be able to ask that question directly to Gary Bencivenga, the grandmaster of direct mail copywriting.
His answer kind of shocked me.
Given that he’s a writer, …
Yes, it’s true – I did it
Life is full of surprises – and sometimes they’re even pleasant.
Out of the blue, and twenty year after the fact, someone writing in Time Magazine gave me credit for the fundamental insight that made the early Internet industry possible …
The biggest wave is yet to come: Rearranging your perspective
Evans has stated the case quite forcefully, now I’m going to play Devil’s Adovcate…
Yes, it’s true – and amazing – that consumers in the developed world (and some in the developing world) are actually carrying around the 1980s …