What’s the best way to sell a product? I was lucky enough to be able to ask that question directly to Gary Bencivenga, the grandmaster of direct mail copywriting. His answer kind of shocked me. Given that he’s a...
Read MoreIt seems like a hundred years ago. Overnight, it became dead simple to copy and post video to the Internet and everyone started doing it. Copyright owners wailed and gnashed their teeth. Can you blame them? Suddenly, it was...
Read MoreWell, I have one.
A genuine viral video
How about 1,234,411 views for one page in September – with no advertising, no SEO, no nothing? Just raw viral power.
Just in case you didn’t read that right, that’s over ONE …
Read MoreA few days ago, I accepted what sounded like a totally insane challenge. A friend asked if I could help promote a video I made for her group on YouTube. “What category?” I asked. “News and politics,” she...
Read MoreAmazon has long used its customers comments to help sell books. Customer reviews and recommended book lists have led the way. (I wonder if that makes them a pioneering web 2.0 company?) Now Amazon has joined the video age. Go to...
Read MoreIn advertising, we call them “testimonials,” but in truth customers couldn’t care less about them. What they really want are real life case studies if they’re business buyers, or product reviews from...
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