Vinay Prasad MD MPH Professor, University of California – San Francisco. Recognized leading expert in the design and analysis of medical studies.
Back in the spring of 2021 Robert Kennedy was at one of the lowest point in his career.
He and his organization Children’s Health Defense were banned from Instagram and other social media channels. They were under non-stop attack by the mainstream news media and he was personally named “one of the most dangerous men in the world.”
That’s when I started working with him.
I contributed voluminous research to the book he was working on about Anthony Fauci (footnoted 28 times and personally thanked).
When the book was about to launch and it became apparent to me he and Children’s Health Defense did not fully appreciate the power of that they had – the right book, on the right subject, at the right time, by the right person – I donated six weeks of my time to the publisher to make sure they used every single resource they had to make it a bestseller.
The book was completely ignored by the news media. No one reviewed it and social media cancelled people who promoted it. Bookstores would not carry it and many libraries refused to put it on the shelves.
I was the ONLY person associated with the book who confidently said that it would hit #1 on Amazon (its only outlet) and stay there which is did for many weeks. It was the biggest selling non-profit book in the world late 2021/early 2022.
When I left the effort, within less than a week of my leaving, the book fell off the top of the list never to recover.
A lot of people talk about “marketing”, but other than reciting the same old laundry list of “do this, don’t do that”, they have no clue what the full 360 degrees of marketing is.
I wrote a book about MARKETING. It’s not another “how to” book. It’s a “watch and learn” book much like Claude Hopkins “My Life in Advertising” and it focuses on a topic near and dear to all our hearts, the web and how to profit from it.
Have you gotten your copy of How the Web Won yet? What are you waiting for?
– Ken
P.S. For over 25 years I’ve been sharing the simple but powerful things that matter in business – and life – with my clients.
If you’d like direction for your business that will work today, tomorrow, and twenty years from now, make sure you have your own copy of The System Club Letters book.
Posted: January 29, 2025
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