Customer loyalty and other entrepreneurial delusions By Ken McCarthy in Business advice, Marketing insight When I hear entrepreneurs complain about the lack of customer loyalty I always have to laugh a little. They think what they need is a customer loyalty “program” that comes with a bag of tricks to keep customers coming back.… Continue Reading
Sales vs customer acquisition: A million dollar distinction By Ken McCarthy in Business advice, Business Tools, Marketing insight Words are powerful. Need proof? Before it became one of the highest rent districts in New York City, Soho, the neighborhood south of Houston Street, was called “Hell’s Hundred Acres.” John Wayne’s pre-Hollywood name was Marion Morrison and Google’s original … Continue Reading