Archive | Media Industry
Why retail stores are dying Hint: It’s not technology
In 1920, there were zero Sears department stores.
Then there were hundreds and hundreds all across the country.
By 2020, there might well be zero Sears department stores again.
To understand, you need to know why there were …
Remembering Barry Becher: Grandmaster of marketing
Ginsu Knife mastermind Barry Becher passed away in late June of 2012.
You may not recognize his name – unless you’re a truly serious marketer – but I guarantee you’ll recognize his product.
Back in the late 70s, he and …
Yes, it’s true – I did it
Life is full of surprises – and sometimes they’re even pleasant.
Out of the blue, and twenty year after the fact, someone writing in Time Magazine gave me credit for the fundamental insight that made the early Internet industry possible …
Getting published – in the real world
Every now and then I see people go through the bafflement of trying to find a deep pockets, high profile publisher for their book.
Huge amounts of time and energy are wasted and much frustration ensues.
Because few would-be …
Martin Atkins: Live at the System Seminar
You think you have marketing problems?
Try making two guitar players, a bass player and a drummer famous in a world where there are at least a million other people doing the same thing.
Yet, some people do it and …