There was a world before the Internet and I’m not talking about when the Internet (originally ARPANET) was launched in 1969.
I mean the year it began its relentless march to become what it is today, the central medium in …
Archive | Media Industry
Protected: The Private For-Members-Only Conversation between Ken and Dan Kennedy
Why retail stores are dying Hint: It’s not technology
In 1920, there were zero Sears department stores.
Then there were hundreds and hundreds all across the country.
By 2020, there might well be zero Sears department stores again.
What happened?
To understand, you need to know why there were …
Remembering Barry Becher: Grandmaster of marketing
Ginsu Knife mastermind Barry Becher passed away in late June of 2012.
You may not recognize his name – unless you’re a truly serious marketer – but I guarantee you’ll recognize his product.
Back in the late 70s, he and …
Yes, it’s true – I did it
Life is full of surprises – and sometimes they’re even pleasant.
Out of the blue, and twenty year after the fact, someone writing in Time Magazine gave me credit for the fundamental insight that made the early Internet industry possible …
Getting published – in the real world
Every now and then I see people go through the bafflement of trying to find a deep pockets, high profile publisher for their book.
Huge amounts of time and energy are wasted and much frustration ensues.
Why?
Because few would-be …