What does selling soap have to do with being an entrepreneur?
After all, companies like Procter & Gamble and Unilever are so huge and command such massive advertising resources that they’re playing a completely different game, right?
Maybe not…
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Archive | Media Industry
How big media brags in 2006
Big media has two customer bases: 1) the consumers it attracts as viewers and 2) the advertisers it sells time and space to.
These companies do quite a bit of advertising to attract the latter and one of the best …