You think you have marketing problems?
Try making two guitar players, a bass player and a drummer famous in a world where there are at least a million other people doing the same thing.
Yet, some people do it and …
Archive | Media Industry
The great mobile scare of 2014
By Ken McCarthy in Business advice, Internet insight, Marketing news, Media Industry, Media/Tech history, Mobile, Web/Tech
It’s pretty clear that the Golden Era of people accessing the Internet from a desktop/laptop 100% of the time is over – and it’s never coming back.
I encounter many “old school” direct marketing-oriented Internet marketers who find this reality …
Watch your customers use your product
By Ken McCarthy in Business advice, Business Tools, Media Industry, Media/Tech history, Mobile, Selling Physical Products, Videos to Watch
A very funny video below.
There’s also a big lesson in it.
Yes, you can look at your stats. Yes, you can survey. And yes you can read your customers’ comments.
But nothing beats watching your prospects and customers read …
Business analysts still don’t “get” the Apple/Beats deal
May 15, 2014
Days after I posted this quick take on the Apple/Beats deal, several mainstream analysts came out with similar theories: A big part of the deal involves “acquiring” Jimmy Iovine.
Yet still, at this late date, business …
Jimmy Iovine and why the Apple-Beats deal is genius
By Ken McCarthy in Business advice, Internet history, Marketing insight, Media Industry, Quotes, Web/Tech
May 9, 2014
“Apple got everything right except the earbud…”
Jimmy Iovine: “I wasn’t talented enough to stay in the band” – So he built a company and sold it for $3.2 billion to Apple instead
Why Apple’s acquisition of …
Reporting, propaganda and the Internet-enabled New Deal for journalism
There’s a provocative new opinion piece by Marc Andreessen on the future of the news media.
He envisions a “golden future” for journalism, one in stark contrast to how industry insiders view the trajectory of their once-rich personal gravy train.…