Amazon has long used its customers comments to help sell books. Customer reviews and recommended book lists have led the way. (I wonder if that makes them a pioneering web 2.0 company?)
Now Amazon has joined the video age.
Go to Amazon, pick any book and select the “review” option and you’ll be given two options: 1) the standard text option and 2) the new video option.
Just like with YouTube, you get an easy-to-use interface to upload your video to Amazon.
Interestingly, Amazon recommends the PureDigital line of video cameras we first reported on a year and a half ago. I remain amazed that Google/YouTube hasn’t made a similar deal with PureDigital (or bought the company.)
PureDigital seems to be thriving in spite of their low profile. New cameras with new features. Where’s Apple? Micro video cameras is a cool niche that fits their mission to a ‘t.’
– Ken McCarthy
P.S. For over 25 years I’ve been sharing the simple but powerful things that matter in business with my clients.
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