What’s the best way to sell a product?
I was lucky enough to be able to ask that question directly to Gary Bencivenga, the grandmaster of direct mail copywriting.
His answer kind of shocked me.
Given that he’s a writer, …
Archive | Media/Tech history
Yes, it’s true – I did it
Life is full of surprises – and sometimes they’re even pleasant.
Out of the blue, and twenty year after the fact, someone writing in Time Magazine gave me credit for the fundamental insight that made the early Internet industry possible …
The biggest wave is yet to come: Rearranging your perspective
Evans has stated the case quite forcefully, now I’m going to play Devil’s Adovcate…
Yes, it’s true – and amazing – that consumers in the developed world (and some in the developing world) are actually carrying around the 1980s …
When the commercial web was born
I gave this talk twenty years ago today on November 5, 1994.
In case you forgot (or are too young to remember), “normal” people didn’t use the Internet back then.
There was no Facebook, no Google, no eBay, no Amazon …
Billion dollar babies
By Ken McCarthy in Business advice, inspiration, Internet history, Internet insight, Media/Tech history, Web/Tech
You may not aspire to build a billion dollar company, but you can learn a lot from these guys.
Marc Andreessen – co-inventor of the web browser – interviews Peter Thiel – founder of PayPal and friend of lots …
Focus – and strike it rich
By Ken McCarthy in Business advice, inspiration, Internet history, Marketing insight, Media/Tech history, On the road, Videos to Watch
Amazing video from the System Club archive.
What can you learn from this?
Lesson #1: Invest in Facebook when it’s just some kids coding in a rented house in Palo Alto.
But it you can’t do that, then what?…