The five (+2) books that will make you a marketing genius

My short list of great copywriting books

* Tested Advertising Methods (4th edition or earlier only)

* My Life in Advertising – Claude Hopkins

* How to Write a Good Advertisement – Victor Schwab

* The Secrets of Direct mail – Richard Benson

* Breakthrough Advertising – Eugene Schwartz
(Always expensive and always hard to find!
We gave free copies away at the last System Seminar.)

– Ken

P.S. For over 25 years I’ve been sharing the simple but powerful things that matter in business – and life – with my clients.

If you’d like direction for your business that will work today, tomorrow, and twenty years from now, make sure you have your own copy of The System Club Letters book.

What "reading a lot" means for business
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