This is one of those powerful, simple and ever-reliable sales techniques there is that I’ve only rarely heard marketers talk about.
Maybe it’s TOO simple. Maybe it’s too obvious.
On the other hand, in this day and age when selling …
Archive | Selling Physical Products
Refund policies: How to do them right
This one should be a no-brainer, but somehow many in the “Internet marketing” world have failed to learn, or actively ignored, this old school direct marketing basic:
Refund policy – You should have one, you should state it clearly, and …
The world’s oldest infomercial?
How old is the classic formula for writing infomercials, long form direct response ads, presentations and sales letters?
I used to think the oldest examples could be found in US publications from the late 1800s.
Now I’m not so sure.…
Video and eCommerce
You read it on this blog first (over the past twelve months), but the industry magazines are starting to catch on.
Here’s an excellent article on video and eCommerce in “Internet Retailing.”
Click here for the article: Blending Video and …
Tell and Sell
A year and a half ago, Mike Stewart and I were on the phone talking about possible business uses for Internet video.
He pointed out that by simply using an online video to demonstrate how to set up a phone-recording …
Amazon steps up
Google’s got video, Yahoo’s got video, eBay users are starting to use video – and now Amazon is entering the game.
They signed humorist Bill Maher to host a soon-to-be launched Internet TV program called “Amazon Fishbowl.”
The launch date …