Day 24 – The must have book

It’s not as easy to find as it used to be, but if you find a copy, grab it.

In terms of mechanics of writing ads, you’ll find none better.

– Ken McCarthy

P.S. For over 25 years I’ve been sharing the simple but powerful things that matter in business – and life – with my clients.

If you’d like direction for your business that will work today, tomorrow, and twenty years from now, make sure you have your own copy of The System Club Letters book.

Day 25 - Idea first, then the words
Day 23 - The books I read
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