Day 25 – Idea first, then the words

Today I talk about Gary Halbert’s favorite ad writing book.

– Ken McCarthy

P.S. For over 25 years I’ve been sharing the simple but powerful things that matter in business – and life – with my clients.

If you’d like direction for your business that will work today, tomorrow, and twenty years from now, make sure you have your own copy of The System Club Letters book.

Day 26 - Two "lone rangers" who cleaned up big time
Day 24 - The must have book
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