Day 27 – For serious copywriting geeks only

For serious copywriting geeks only…

Actually, anyone with a brain will find this story illuminating.

Two of the most famous books on personal development – “How to Win Friends and Influence People” and “How I Raised Myself from a Failure to Success in Selling” – were in all likelihood ghostwritten by one of the greatest copywriters and copywriting teachers who ever lived.

Yet, I doubt even 1 out 1000 marketing “gurus” even know his name, let alone are aware that he was the power behind these two personal development mega-hits.

For some weird reason, I seem to be the only person in the copywriting world who’s in on this secret.

I let you in on it on this call.

– Ken McCarthy

P.S. For over 25 years I’ve been sharing the simple but powerful things that matter in business – and life – with my clients.

If you’d like direction for your business that will work today, tomorrow, and twenty years from now, make sure you have your own copy of The System Club Letters book.

Day 28 - The two greatest living masters are...
Day 26 - Two "lone rangers" who cleaned up big time
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