If you look at the greats in marketing who’ve had staying power – versus flash in the pan “gurus” – you will see they all share one thing in common…
They make aggressive reading – extracting huge amounts of …
Archive | inspiration
The five (+2) books that will make you a marketing genius
My short list of great copywriting books
* Tested Advertising Methods (4th edition or earlier only)
* My Life in Advertising – Claude Hopkins
* How to Write a Good Advertisement – Victor Schwab
* The Secrets of Direct …
Financial failure perspective
No worries. Nothing to see.
Unless you look at this chart.
On the left is 2008.
On the right is today.
The circles represent the size of the banks that failed in 2008 and the size of the banks that …
Everything you need to know about economics…and your last chance
Everything you need to know about economics in two sentences:
1. When money is cheap, people go berserk and the price of everything goes to the moon: real estate, stocks, luxury items, etc.
2. When money becomes expensive, the whole …
Are we out of the woods yet?
In less than 20 minutes, you and your family, friends, and colleagues can get an up-to-date briefing on where we are in the CoVid Con.
Are we out of the woods yet?
There are two simultaneous realities in play …
Remember in November
Dave Farr, System grad, and his group Mask Off Minnesota put this video out recently. I could not be prouder. It makes me want to move to Minnesota.
It gives voice to what the sane and decent people of this …