I received this simple but brilliant idea from long-time System Club member Cindy Kappler.
“My father passed away last year. Several years earlier, as an 80th birthday present, my four sisters and I (with the help of the brothers-in-law and …
Author Archive | Ken McCarthy
What “reading a lot” means for business
If you look at the greats in marketing who’ve had staying power – versus flash in the pan “gurus” – you will see they all share one thing in common…
They make aggressive reading – extracting huge amounts of …
The five (+2) books that will make you a marketing genius
My short list of great copywriting books
* Tested Advertising Methods (4th edition or earlier only)
* My Life in Advertising – Claude Hopkins
* How to Write a Good Advertisement – Victor Schwab
* The Secrets of Direct …
Financial failure perspective
No worries. Nothing to see.
Unless you look at this chart.
On the left is 2008.
On the right is today.
The circles represent the size of the banks that failed in 2008 and the size of the banks that …
Stanford University comes clean on Artificial Intelligence
If you’re interested in AI, consider joining the Club and getting the book.
If you join the Club and get the book, send me the receipt and I’ll send you a very cool book that you’ll be glad to …
The power of the book
– Ken
P.S. For over 25 years I’ve been sharing the simple but powerful things that matter in business – and life – with my clients.
If you’d like direction for your business that will work today, tomorrow, …