Test drive the System Club
– Ken
P.S. For over 25 years I’ve been sharing the simple but powerful things that matter in business – and life – with my clients.
If you’d like direction for your business that will …
Author Archive | Ken McCarthy
Update on Robert F. Kennedy Jr.
Update 12-15-23: I have been a big supporter of Robert Kennedy Jr’s work on rooting out corruption in pharma and public health. That said, his incomprehensibly ignorant and bigoted statements on the situation in Gaza is one of the …
The Truth about Robert Kennedy Jr.
By Ken McCarthy in Human rights and justice, inspiration, Internet history, Internet insight, News, Videos to Watch
Update 12-15-23: I have been a big supporter of Robert Kennedy Jr’s work on rooting out corruption in pharma and public health. That said, his incomprehensibly ignorant and bigoted statements on the situation in Gaza is one of the …
Post-Father’s Day Thoughts
I received this simple but brilliant idea from long-time System Club member Cindy Kappler.
“My father passed away last year. Several years earlier, as an 80th birthday present, my four sisters and I (with the help of the brothers-in-law and …
What “reading a lot” means for business
If you look at the greats in marketing who’ve had staying power – versus flash in the pan “gurus” – you will see they all share one thing in common…
They make aggressive reading – extracting huge amounts of …
The five (+2) books that will make you a marketing genius
My short list of great copywriting books
* Tested Advertising Methods (4th edition or earlier only)
* My Life in Advertising – Claude Hopkins
* How to Write a Good Advertisement – Victor Schwab
* The Secrets of Direct …