Author Archive | Ken McCarthy

When there were only 1 million people on the web…

Now there are over 3 billion.

When there was no way to take payments online…

Now even a 6 year old can do it.

When no one had a clue …

How’s that for a headline?

I bet you can’t resist finding out.

I promise it will be worth your while.

99 out of 100 list owners don’t full grasp this – which is why only 1 out of 100 succeed.…

Business boils down to acquiring, managing, growing, and leveraging assets.

If you do these things well, you’re bound to succeed.

Here are some shockingly simple things most people in our business neglect costing them untold lost opportunity.

– Ken McCarthy…

Pretty dramatic, right?

But 100% accurate.

Not even one microgram of exaggeration.

If you fail to follow this simple formula, your promotion will fail.

No exceptions.

– Ken McCarthy

P.S. For over 25 years I’ve been sharing the simple but …

Direct mail is the most complex thing in the world.

It’s also the simplest – and you better get the simple stuff down cold before you attempt the complex.

Why bother with direct mail?

It’s the quickest way I know …

E-mail…it’s the greatest marketing tool since the taming of fire.

But it’s not as free and easy as people think because of very real delivery problems.

Is getting email delivered rocket science?

Sort of.

In fact, we talk with a …