Author Archive | Ken McCarthy

It’s not as easy to find as it used to be, but if you find a copy, grab it.

In terms of mechanics of writing ads, you’ll find none better.

– Ken McCarthy

P.S. For over 25 years I’ve been …

Following on the theme of the power of books, I’ll be talking about the books that changed my life.

Starting with this one.

– Ken McCarthy

P.S. For over 25 years I’ve been sharing the simple but powerful things that …

Are you a reader?

Not of Facebook, Twitter and blog posts, but of the main event: books.

If you’re a reader for real, today’s installment will put the supreme value of what you’re doing in a new perspective.

After you …

Who gets paid $2,000 an hour?

Sometimes I do.

Here’s why.

– Ken McCarthy

P.S. For over 25 years I’ve been sharing the simple but powerful things that matter in business – and life – with my clients.

If …

Survey says…don’t take surveys seriously.

I’m a big believer in research.

That said, I am an arch-skeptic about the value of customer surveys.

Here’s how some otherwise brilliant marketers get things catastrophically wrong.

– Ken McCarthy

P.S. For over …

Did you know that some of the greatest of all great marketers were SERIOUS students of Hollywood and its promotion methods?

In less than 10 minutes I’ll show you what these geniuses had to spend years learning the hard way.…