I find that often when I want to make a point about something direct response related I often refer to the work of Gary Halbert or David Ogilvy.
(Take note. If you don’t know these two you are missing out.)
Lo and behold, I just stumbled on an old Gary Halbert newsletter that mentions both these names in a single paragraph and throws in Drayton Bird for good measure.
Birds of a feather…and what you can learn from them.
– Ken McCarthy
P.S. For over 25 years I’ve been sharing the simple but powerful things that matter in business – and life – with my clients.
If you’d like direction for your business that will work today, tomorrow, and twenty years from now, make sure you have your own copy of The System Club Letters book.