What people say about Ken

Over eighteen years of profit making advice to
Internet and marketing entrepreneurs

“I’ve been privileged to know Ken McCarthy. I am a fan of his thinking and writing, and find him to be a great sounding board for ideas. I can always count on Ken to look at a problem from all angles. The over-used phrase, “out of the box thinking,” really does describe how Ken’s mind seems to work, so he’s hard to beat if creativity is what you want.

Ken is strong in nuts and bolts practicality as well. For example, he introduced us to a talented media professional who has turned out to be one of the firm’s most important hires of the last five years. He also gently prodded us into expanding the range of services we offer. What began as one employee experiment has evolved into an entire department to the benefit of both our clients and our bottom line.”

Ed Niehaus
President & CEO,
Niehaus Ryan Wong, Inc.

http://www.nrwpr.com PR agency of record for Yahoo since 1995

Reviewing Ken’s historic introduction of the web to San Francisco’s cutting edge multimedia and software industry in San Francisco in 1994:

“This was a great talk for 1994, and it would still be a good talk today. Most people still don’t get the points you made…” – April 27, 2000
Watch the video here
Jakob Nielsen, Ph.D.
User Advocate and Principal, Nielsen Norman Group

“Jakob Nielsen knows more about what makes Web sites work than anyone else on the planet.” Chicago Tribune.

“If you want to know how to make money in direct marketing through the Internet, there’s one name you must inscribe on your Rolodex: Ken McCarthy.

Ken and his cohorts know how to extract direct marketing profits from the Internet the way a mining company knows how to pull gold from the earth. They live by the same credo as all smart direct marketers, i.e., that advertising is salesmanship multiplied, and it’s not creative unless it rings the cash register.”

Gary Bencivenga
Accountable Advertising, Inc.

According to the October 2000 issue of Target Marketing, Gary Bencivenga is the world’s highest paid direct mail copywriter weighing it at $25,000 per letter advance against royalties.

“Netscape has had several opportunities to work with Ken McCarthy, including having Marc Andreessen as a keynote speaker at one of the first conferences focused on the Web as a viable business tool. We have enjoyed our relationship with Ken thoroughly.”

Rosanne Siino
Vice President, Corporate Communications
Netscape Communications Corporation

“…Hotwired’s been credited with popularizing many of today’s commonly accepted Web advertising practices – “banner ads” and “click through rates” for example – to the business world.

I credit Ken McCarthy with introducing me to the whole notion that the Web could be a viable place for advertising. I attended a talk of his in the early summer of 1994 where he not only predicted the evolution of the Web with uncanny accuracy, but also put the Web in a larger historical context in a most unique and fascinating way.”

Rick Boyce
Vice President, Director of Sales

“Ken’s been a regular speaker at my marketing conferences since 1993 and Amacord’s been managing our web site since 1995.

As people who know me well can tell you, I’m not easy on vendors and I don’t recommend experts, service providers, and speakers lightly. Many are called, few make the cut. Fewer still are invited back again and again.

I’ve been so impressed with Ken’s mastery of marketing that I’ve included examples of his ad writing in my books and courses. His involvement in the Internet business dates back to 1993 and he has consistently given his clients (including me and dozens of my clients who I’ve recommended to him) straight, no nonsense advice in a field that is overrun with hype and false promises.

I know that there is a lot of interest in e-marketing. I have bought materials from, talked with, met with and checked out over 30 different “Internet Marketing Gurus” over the past year or so – and have had very lucrative offers made to me to endorse or partner with them.

I’m sticking with Ken. If you are interested in e-marketing straight talk, he’s the guy you want to talk to.

My highest recommendation.”

Dan Kennedy,
Author, consultant, entrepreneur
“How to Make Millions with Your Ideas,” “The Ultimate Marketing Plan Book,” “The Ultimate Sales Letter Book,” “How to Succeed by Breaking All the Rules,” and “The Ultimate No BS Sales Success Book.”

“I connected with Ken when he was in the process of organizing a conference with Marc Andreessen on what, at the time, seemed a rather “far out” idea: commercial publishing on the World Wide Web. As far as I know, it was the first conference ever devoted exclusively to this topic and it was certainly the first one offered to the Bay Area’s cutting edge digerati community.

In a region with more new media visionaries than any other place on earth, Ken has been one of the very first to grasp and articulate the significance that the World Wide Web would have on all of us.”

Hal Jospehson,
President, MediaSense, Inc.
Executive Director, NewMedia INVISION Awards Festival
1994 President, IICS, International Interactive Communications Society

“I’ve known Ken McCarthy since 1985 when he was offering some very insightful and inspiring courses on educational psychology in New York City. In fact, I was so impressed by his work that I cited him along with Buckminster Fuller, Alvin Toffler, and others as a source for my book “Peak Learning” (Tarcher, 1991)

I therefore wasn’t at all surprised that Ken became involved in the Internet in 1993 and dedicated himself to making it comprehensible for innovative educators and small business people.

I recently had the opportunity to avail myself of his consulting services regarding my web site. As I said to him in a follow up e-mail: “Hail Master!” I can’t remember the last time I received such a flood of immediately useful, on-target advice from any consultant in any field. If you have an opportunity to work with him, don’t hesitate.”

Ronald Gross, Chair, University Seminar on Innovation,

The quickest, fastest, least expensive way to enjoy some of the same benefits of working with Ken that these clients and colleagues describe is to check out his book “The System Club Letters.”


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