Perry Marshall, author of The Ultimate Guide to Facebook Advertising, talks with Ken McCarthy about how to make Facebook work for small businesses.
A closer look at Facebook: Part One
A closer look at Facebook: Part Two
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Archive | Marketing insight
Part One: A closer look at Facebook
By Ken McCarthy in Business advice, Business Tools, Internet insight, Marketing insight, Marketing Tools, Mobile, Videos to Watch, Web/Tech
A while back, we pointed out a major hazard to advertisers hidden in Facebook.
Getting this one thing wrong is the equivalent to stepping on a land mine.
Your Facebook page will essential self-destruct as far as its value to …
Jimmy Iovine and why the Apple-Beats deal is genius
By Ken McCarthy in Business advice, Internet history, Marketing insight, Media Industry, Quotes, Web/Tech
May 9, 2014
“Apple got everything right except the earbud…”
Jimmy Iovine: “I wasn’t talented enough to stay in the band” – So he built a company and sold it for $3.2 billion to Apple instead
Why Apple’s acquisition of …
How to sell a candy bar for $5 and other important things to know about marketing
Let’s say the average candy bar sells for $1 US.
How would you go about selling candy bars for $5?
You could create an amazing candy bar that stands head and shoulders above all others.
You could develop a devilishly …
Unglamorous things that make money
If there is one mistake I see beginners – and experienced people – make over and over and over again it’s focusing on the complicated, the exotic and the glamorous while ignoring the simple, common sense things that make money …
The next Google?
I remember when Google was new.
It was the geek’s favorite search engine.
While everyone else was getting junk results from companies like Lycos, Excite, InfoSeek and even Yahoo, a small handful of Bay Area geeks who were “in the …