Anders Ericsson, a Swedish psychologist, first wrote about it and Malcolm Gladwell author of pop behavioral science books like “Tipping Point”, ran with it.
The 10,000 Hour Rule: It states it takes 10,000 hours to develop world class expertise in …
Archive | Marketing insight
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Customer loyalty and other entrepreneurial delusions
When I hear entrepreneurs complain about the lack of customer loyalty I always have to laugh a little.
They think what they need is a customer loyalty “program” that comes with a bag of tricks to keep customers coming back.…
Discover the super sales power hidden in your calendar
This is one of those powerful, simple and ever-reliable sales techniques there is that I’ve only rarely heard marketers talk about.
Maybe it’s TOO simple. Maybe it’s too obvious.
On the other hand, in this day and age when selling …
Sales vs customer acquisition: A million dollar distinction
Words are powerful.
Need proof?
Before it became one of the highest rent districts in New York City, Soho, the neighborhood south of Houston Street, was called “Hell’s Hundred Acres.”
John Wayne’s pre-Hollywood name was Marion Morrison and Google’s original …
Refund policies: How to do them right
This one should be a no-brainer, but somehow many in the “Internet marketing” world have failed to learn, or actively ignored, this old school direct marketing basic:
Refund policy – You should have one, you should state it clearly, and …