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20% a year

Scott McNealy, one of the founders of Sun Microsystems, said that pre-Internet, programmers could count on at least 20% of their knowledge becoming obsolete every year.

In the Internet era, he said the rate increased to 20% per month.  …

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Empty suits don’t sell


Businesses profit from personality.

Nike spent millions of dollars to associate basketball star Michael Jordan with its shoes.  General Mills created a “character” for each of its successful cereals (ex. “Tony the Tiger” for Frosted Flakes.)  A popular …

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