They’re at it again.
The Wall Street Journal, the New York Times, Money, Inc,. you name it and when it comes to small business they only tell one side of the story.
Case in point.
Yesterday’s New York Times there …
Archive | Marketing insight
20% a year
Scott McNealy, one of the founders of Sun Microsystems, said that pre-Internet, programmers could count on at least 20% of their knowledge becoming obsolete every year.
In the Internet era, he said the rate increased to 20% per month. …
Gurus, MBAs and other useless people
For years, I’ve been telling my audiences that there are very few reliable places to go to get a marketing education. So if they’re having trouble with their marketing, it’s really not their fault.
On the one hand, you’ve got …
Empty suits don’t sell
Credit: Filmwise.com
Businesses profit from personality.
Nike spent millions of dollars to associate basketball star Michael Jordan with its shoes. General Mills created a “character” for each of its successful cereals (ex. “Tony the Tiger” for Frosted Flakes.) A popular …