(Reprint of an old article I wrote that suddenly seems timely again)
Today, I’ve been having some back and forth with a friend who is struggling to make his online business work.
I asked him some pointed questions to focus …
Archive | Marketing insight
Numbers – Real, Make-Believe and Silly
Numbers are the fuel that runs business. They let you know when you’re on track and when you’re off track. They highlight areas of opportunity – and potential black holes. They can even inspire and motivate.
But numbers can cripple …
The world’s oldest infomercial?
How old is the classic formula for writing infomercials, long form direct response ads, presentations and sales letters?
I used to think the oldest examples could be found in US publications from the late 1800s.
Now I’m not so sure.…
Protected: A realistic blueprint for financial independence
About Liquidity (2005)
The bulletin was sent as a private communication to System Club members in 2005. It was published in the book “The System Club Letters” in 2008. This is the first time this article has appeared online.
About Liquidity (2005) – …
Get it right and strike it rich
By Ken McCarthy in Business Tools, Internet history, Internet insight, Marketing insight, Videos to Watch 20
Watch this short video first, take careful note of what Zuckerberg says and then read the article.
There is a lot to learn from watching this short video.
First, there’s the all-important lesson that everybody who “gets there” gets there …