A few years ago, there was a wildly successful movie/book/craze called “The Secret.” To me, “The Secret” was massive wishful thinking bottled and sold like snake oil.
This article is not about THAT “Secret.”
It’s about what less than 1 …
Archive | Marketing insight
Impact!
If you really know advertising history, you know this ad.
It was run by then up-and-coming ad agency – now a global giant – Young & Rubicam in 1930, 84 years ago.
Young and Rubicam was the ad agency young …
Martin Atkins: Live at the System Seminar
You think you have marketing problems?
Try making two guitar players, a bass player and a drummer famous in a world where there are at least a million other people doing the same thing.
Yet, some people do it and …
Focus – and strike it rich
Amazing video from the System Club archive.
What can you learn from this?
Lesson #1: Invest in Facebook when it’s just some kids coding in a rented house in Palo Alto.
But it you can’t do that, then what?…
When you reach the top, you’ll find Marty Edelston there
He ramped up a ‘crazy’ business idea from his kitchen table to a $100 million a year newsletter business in just ten years…without the benefit of the Internet.
How Marty Edelston built a business to last and made friends …
The one event that you simply cannot afford to miss
So many seminars…so many claims.
It’s rare that one seminar stands out so clearly from the pack.
…You want to hear from the top direct mail copywriter of the last 40 years? (He’s only given one other presentation on his …