Entertaining is not the same thing as selling.
However, good entertainers have mastered two of the key arts of selling: getting and holding attention.
No show does this better than a good old fashioned “Punch and Judy” Show.
How …
Archive | Business advice
The power of demonstration revealed
The System has always had two sides:
1. The tons of free information we’ve shared with the public for over 20 years
2. What we taught at the System Seminar and now teach behind the closed doors of the System …
Remembering Barry Becher: Grandmaster of marketing
Ginsu Knife mastermind Barry Becher passed away in late June of 2012.
You may not recognize his name – unless you’re a truly serious marketer – but I guarantee you’ll recognize his product.
Back in the late 70s, he and …
Mayhem in the markets
From time to time I post things about the larger economy. Example 1, Example 2
I’ve got a pretty good track record there:
* Real estate down (unless you’re in one of the crazy cities like NYC and San …
Did you miss this?
To honor the memory of and help support the family of Mike Marshall, I got together with twelve of the smartest people I know and put on a “virtual” System Seminar.
Our last live System Seminar was in 2011 and …
An experience not to miss
Other than specialized courses on technical topics like SEO and Pay-Per-Click, I very rarely recommend specific marketing trainings.
In fact, the last event I gave my wholehearted endorsement to a broad-purpose marketing training was ten