Archive | Business advice

Buy and hold

First, I am not an investment adviser, I don’t take fees to be an investment adviser, and this is offered as commentary, not advice.

I received this end-of-the-year question from a colleague and thought I’d share the answer.

The question……

There’s an old saying: If you don’t have anything nice to say about someone, don’t say anything.

Well, Ben Settle just sent me an account of the ways I was able to help him in his inevitable rise to copywriting …

What’s the best way to sell a product?

I was lucky enough to be able to ask that question directly to Gary Bencivenga, the grandmaster of direct mail copywriting.

His answer kind of shocked me.

Given that he’s a writer, …

This is a talk from Jack Conte, the struggling musician who figured out how not to struggle – and then created Patreon.

Music is one of the toughest businesses in the world, but at the end of the day, it’s …

I admit it.

I don’t watch much football.

I played basketball and if I’m going to watch a game, that’s what I’m going to watch.

In spite of my disinterest I’ve found an NFL player to admire.

His name is …

Entertaining is not the same thing as selling.

However, good entertainers have mastered two of the key arts of selling: getting and holding attention.

No show does this better than a good old fashioned “Punch and Judy” Show.

How …