“Creativity is the sudden cessation of stupidity.” – Edwin Land
As anyone who has ever run or attempted to run a business knows, profits are a puzzle you must solve if you’re going to stay in business and make that …
Archive | Business advice
Dan Kennedy and the Internet
This is an excerpt of a talk Dan Kennedy gave at the System Seminar in 2004 (thirteen years ago as of this writing.)
I wonder how many Internet marketers listened?
Anyone who has been in the Internet business for even …
Following fads is not a strategy
I have no idea what “Adobe Marketing Cloud” is, but someone who works there clearly understands the problem of fad-driven marketing tactics.
The Internet is a fantastically powerful – and dangerous – tool for marketers.
It’s a little bit …
The problem of having too much money
I received an email from a young person who may be on the verge of receiving a large inheritance.
He is very interested in being an entrepreneur and using direct response to build a business.
He asked if a good …
The First 100 Days
Like him, love him or loathe his, Donald Trump is the new President of the United States.
Smart marketers will take lessons from the experience.
If you’ve been following the news, you’ve heard about his “First 100 Days” and how …
2016 in Review: Best tools for Internet marketers
System Seminar graduates have a real edge on the rest of the world.
They were the first Internet marketers to learn about pay-per-click ads, A/B split testing, audio ads, video ads, mobile marketing and so much more.
Alas, the big …