What follows is not meant as specific advice.
Instead, it’s offered as perspective.
Someone once said that the ideal direct marketer would be a super salesman with a knack for accounting.
I say that the ideal long term financial prognosticator …
How to take a break
…The race is not to the swift, nor the battle to the strong, neither yet bread to the wise, nor yet riches to men of understanding, nor yet favour to men of skill; but time and chance happeneth to them
Drayton Bird on Copywriting
Are you interested in direct response advertising and copywriting?
Can get to Bristol, UK this Thursday?
If you answered yes, here’s something you simple must drop everything to do.
Drayton Bird, one of the very top direct response practitioners of …
Popcorn, profits and other puzzles
“Creativity is the sudden cessation of stupidity.” – Edwin Land
As anyone who has ever run or attempted to run a business knows, profits are a puzzle you must solve if you’re going to stay in business and make that …
Why retail stores are dying Hint: It’s not technology
In 1920, there were zero Sears department stores.
Then there were hundreds and hundreds all across the country.
By 2020, there might well be zero Sears department stores again.
What happened?
To understand, you need to know why there were …
Dan Kennedy and the Internet
This is an excerpt of a talk Dan Kennedy gave at the System Seminar in 2004 (thirteen years ago as of this writing.)
I wonder how many Internet marketers listened?
Anyone who has been in the Internet business for even …