In 1920, there were zero Sears department stores.
Then there were hundreds and hundreds all across the country.
By 2020, there might well be zero Sears department stores again.
What happened?
To understand, you need to know why there were …
Archive | Marketing insight
Following fads is not a strategy
I have no idea what “Adobe Marketing Cloud” is, but someone who works there clearly understands the problem of fad-driven marketing tactics.
The Internet is a fantastically powerful – and dangerous – tool for marketers.
It’s a little bit …
The First 100 Days
Like him, love him or loathe his, Donald Trump is the new President of the United States.
Smart marketers will take lessons from the experience.
If you’ve been following the news, you’ve heard about his “First 100 Days” and how …
Buy and hold
First, I am not an investment adviser, I don’t take fees to be an investment adviser, and this is offered as commentary, not advice.
I received this end-of-the-year question from a colleague and thought I’d share the answer.
The question……
Why Ben Settle is quite possibly the most intelligent man in America today
There’s an old saying: If you don’t have anything nice to say about someone, don’t say anything.
Well, Ben Settle just sent me an account of the ways I was able to help him in his inevitable rise to copywriting …
The awesome power of product demonstration
What’s the best way to sell a product?
I was lucky enough to be able to ask that question directly to Gary Bencivenga, the grandmaster of direct mail copywriting.
His answer kind of shocked me.
Given that he’s a writer, …