We had a rollicking conversation with Ryan Holiday.
He’s the marketing strategist who at 32 has sold over two million of his books – most of them about ancient philosophy!
Normally, we keep good stuff like this behind the closed …
Archive | Marketing insight
“The Godfather of Digital Marketing”
“The Godfather of Digital Marketing.”
Hey, someone else said it, not me.
But it is true and like one of my heroes George Seldes liked to say: “Even the gods can’t change history.”
The good news is that in addition …
Drayton Bird on Copywriting
Are you interested in direct response advertising and copywriting?
Can get to Bristol, UK this Thursday?
If you answered yes, here’s something you simple must drop everything to do.
Drayton Bird, one of the very top direct response practitioners of …
Popcorn, profits and other puzzles
“Creativity is the sudden cessation of stupidity.” – Edwin Land
As anyone who has ever run or attempted to run a business knows, profits are a puzzle you must solve if you’re going to stay in business and make that …
Why retail stores are dying Hint: It’s not technology
In 1920, there were zero Sears department stores.
Then there were hundreds and hundreds all across the country.
By 2020, there might well be zero Sears department stores again.
What happened?
To understand, you need to know why there were …
Following fads is not a strategy
I have no idea what “Adobe Marketing Cloud” is, but someone who works there clearly understands the problem of fad-driven marketing tactics.
The Internet is a fantastically powerful – and dangerous – tool for marketers.
It’s a little bit …