TiVo is a device that makes it easy for people to record what’s broadcasted on TV and play it back later.
Most of the discussion around TiVo and advertising is about how consumers are using the service to evade commercials. …
Author Archive | Ken McCarthy
Paid video ads on Google!
Ready or not, here they come…
Sponsored links on Google that display Internet video.
Search the keyword “olympics” on Google and up comes a NBC-sponsored graphic on the top of the page.
Click on the graphic and you get a …
How narrow is too narrow?
How narrowly focused can the subject of an Internet video be?
To answer this question, we need to go back about one hundred years.
One of the biggest challenges when it comes to taking advantage of a new medium is …
How long is too long?
How long should an Internet video be?
Two answers:
1. If the content is compelling enough for a viewer and he or she is properly “prepped” for the experience and there is no other source for the same information, there’s …
Fun and games
Here’s a site – silly on the surface – that conveys three important messages:
1. One of the big reasons Internet video is exploding right now is that it’s finally become DEAD SIMPLE to encode and upload video to the …
Meet the Vlogers
Vlogers?
Yes, vlogers.
First, there was the blog. Blog = web log.
Then came the podcast. A podcast is audio or video content you can download from the Internet and play on your PC or a personal media device like, …