I’ve got to thank Amazon for recommending this one to me…
I’m only about a third of the way through and I’ve already gotten ten times my money’s worth.
…
Author Archive | Ken McCarthy
Selling soap and predicting the future
What does selling soap have to do with being an entrepreneur?
After all, companies like Procter & Gamble and Unilever are so huge and command such massive advertising resources that they’re playing a completely different game, right?
Maybe not…
…
Home movies from 1994
This is footage from the first conference on web marketing ever held. The year was 1994. The place San Francisco. Featured speakers, your truly and Marc Andreessen, the co-founder of Netscape.
It’s an hour or so long so it’s not …
How big media brags in 2006
Big media has two customer bases: 1) the consumers it attracts as viewers and 2) the advertisers it sells time and space to.
These companies do quite a bit of advertising to attract the latter and one of the best …
No more big pictures?
From the print version New York Daily News (3/6/06) – A column by Lloyd Grove
Star Wars maker George Lucas believes the days of the big budget blockbuster Hollywood movie are over. He points to two factors:
1. The quality …
The genie is out of the bottle
It may seem hard to believe now, but in the no-so-distant past, when people want to watch moving pictures, they had to get in the car, or on a trolley, and go to a movie theater.
That was the only …