Big media has two customer bases: 1) the consumers it attracts as viewers and 2) the advertisers it sells time and space to.
These companies do quite a bit of advertising to attract the latter and one of the best …
Author Archive | Ken McCarthy
No more big pictures?
From the print version New York Daily News (3/6/06) – A column by Lloyd Grove
Star Wars maker George Lucas believes the days of the big budget blockbuster Hollywood movie are over. He points to two factors:
1. The quality …
The genie is out of the bottle
It may seem hard to believe now, but in the no-so-distant past, when people want to watch moving pictures, they had to get in the car, or on a trolley, and go to a movie theater.
That was the only …
Breaking the four minute mile
My hat’s off to a production crew in India that recently wrapped an entire feature film in just two hours and fourteen minutes.
“Wrap” means to totally complete the production phase of making a movie. Normally feature films take …
It’s still a horse race
Flash… Apple…Windows Media… Real Media
Every format has enthusiastic fans who claim their way is THE way to encode video for the Internet.
If only it were that simple.
Flash and Apple have made impressive strides, but according to Jan …
TV commericals for sale
Some users actually use TiVo to request commercials from specific companies (see my Feb 22 post)
Google’s cranking it up a notch.
They’re offering commercials for sale.
As always, there’s a lot to learn from Google watching.
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