My hat’s off to a production crew in India that recently wrapped an entire feature film in just two hours and fourteen minutes.
“Wrap” means to totally complete the production phase of making a movie. Normally feature films take …
Author Archive | Ken McCarthy
It’s still a horse race
Flash… Apple…Windows Media… Real Media
Every format has enthusiastic fans who claim their way is THE way to encode video for the Internet.
If only it were that simple.
Flash and Apple have made impressive strides, but according to Jan …
TV commericals for sale
Some users actually use TiVo to request commercials from specific companies (see my Feb 22 post)
Google’s cranking it up a notch.
They’re offering commercials for sale.
As always, there’s a lot to learn from Google watching.
…
To be or not to be – a commercial
TiVo is a device that makes it easy for people to record what’s broadcasted on TV and play it back later.
Most of the discussion around TiVo and advertising is about how consumers are using the service to evade commercials. …
Paid video ads on Google!
Ready or not, here they come…
Sponsored links on Google that display Internet video.
Search the keyword “olympics” on Google and up comes a NBC-sponsored graphic on the top of the page.
Click on the graphic and you get a …
How narrow is too narrow?
How narrowly focused can the subject of an Internet video be?
To answer this question, we need to go back about one hundred years.
One of the biggest challenges when it comes to taking advantage of a new medium is …