Breaking the four minute mile

My hat’s off to a production crew in India that recently wrapped an entire feature film in just  two hours and fourteen minutes.

“Wrap” means to totally complete the production phase of making a movie.  Normally feature films take weeks to shoot. Sometimes even months.

There’s a lesson in this for all of us…

To shoot with such incredible efficiency  requires mastery of one of the most important, little discussed, and unglamorous part of film making: Pre-production.

That’s where the director and staff meticulously sort through all the details about what will be needed and what will happen and in what order during the production.

Pre-production is often where the battle is won or lost. And when it comes to producing moving pictures with efficiency and economy, it’s the critical choke point.

Do it right and life is good. Do it haphazardly and expect a much a bigger production bill, frustrating delays, and less than optimal results.

From this perspective,  the most sophisticated tools in film making are a pencil and paper and the film maker’s willingness to plan.

Interesting note: The film’s director Jayaraj was an engineer before become a director.

– Ken McCarthy

P.S. For over 25 years I’ve been sharing the simple but powerful things that matter in business with my clients.

If you’d like direction for your business that will work today, tomorrow and twenty years from now, visit us at the System Club.

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