Like him, love him or loathe his, Donald Trump is the new President of the United States.
Smart marketers will take lessons from the experience.
If you’ve been following the news, you’ve heard about his “First 100 Days” and how …
Archive | Marketing insight
Buy and hold
First, I am not an investment adviser, I don’t take fees to be an investment adviser, and this is offered as commentary, not advice.
I received this end-of-the-year question from a colleague and thought I’d share the answer.
The question……
Why Ben Settle is quite possibly the most intelligent man in America today
There’s an old saying: If you don’t have anything nice to say about someone, don’t say anything.
Well, Ben Settle just sent me an account of the ways I was able to help him in his inevitable rise to copywriting …
The awesome power of product demonstration
By Ken McCarthy in Business advice, inspiration, Internet Video Ads, Marketing insight, Media/Tech history
What’s the best way to sell a product?
I was lucky enough to be able to ask that question directly to Gary Bencivenga, the grandmaster of direct mail copywriting.
His answer kind of shocked me.
Given that he’s a writer, …
Marcus Lemonis of The Profit visits Cuba
I just saw the promo for a special edition of Marcus Lemonis’ The Profit.
Lemonis goes to Cuba to check out the entrepreneurial scene there. It’s airing on November 15th at 10 PM eastern.
The promos reveal a big part …
A 350 year old marketing lesson you can enjoy with your kids
Entertaining is not the same thing as selling.
However, good entertainers have mastered two of the key arts of selling: getting and holding attention.
No show does this better than a good old fashioned “Punch and Judy” Show.
How …