Your broadband wake-up call

The Internet changes so fast sometimes, it can kind of sneak up on you.

But don’t blame yourself for this one, I almost slept through it too.

Here’s why we all need a big wake-up call right now…

The first time I experienced a broadband Internet connection was 1994. I was visiting a friend who had a T1 right in his office that came straight off the backbone.

His connection was so fast it smoked. It seemed like all I had to do was think about a page and, bam, it was on the screen.

Then I went home to my pokey 14.4 k modem.

And that was a good thing. Here’s why…

Slow was how the vast majority of people experienced the Internet in those days and the rule of thumb for web design was then – and it still is now: design for the majority, not the geeks.

I still agree with that, but I’ve just seen some brand new numbers that change everything.

What percentage of active Internet users do you think have a broadband connection these days?

30%
40%
50%

According to a “hot off the presses” market report from Nielsen/NetRating

Try 68%.

68 – freaking – percent

That’s more than 2/3 of the market!

Not only that, but the growth curve is headed straight up.

Last year, there were 74.3 million broadband users in the US.

Today, without much fanfare, there are 95.5 million and in a short time, the number will be well over 100 million people – and climbing.

In contrast, just twelve years ago, there were only 3 million web users – worldwide.

So what does this mean for Internet marketers?

Just this… and its brutally simple:

#1 – People are beginning to expect a whole lot more from their Internet experience and…

#2 – If you don’t give it to them…

#3 – Someone else will…

And guess what that someone will do to your business prospects?

Folks who only got involved in Internet marketing in the last four years or so may think that all this is terribly unfair.

“Just when I figured out how it works, they’re changing the rules of the game…”

Well, that’s the way the Internet game is. It changes. Welcome to the club.

Now here’s the deal…

For some marketers, the broadband revolution is going to mean a slow, gut-wrenching, soul-twisting descent into oblivion.

For others, it’s going to be the opportunity of a lifetime… because when the deck gets reshuffled anyone can end up with the winning hand.

But the good stuff is never going to happen if you’re playing with last year’s playbook.

The strategies that the System Seminar first presented to the world four years ago have been sliced and diced and repackaged so often by so many ‘Johnny-come-lately’ Internet gurus that it would take Google to keep up with them all.

It’s still good stuff – don’t get me wrong – but we’ve put it in our beginners course where it belongs.

It’s 2006 now.

Nearly 100 million Americans are streaming audio and video like it was nothing. And that doesn’t even count the rest of the world.

So what are you doing to prepare for the new reality?

Because if you think you can sleep on this revolution forever,  I’d like to politely suggest that you’re gravely mistaken.

Four years ago, when no one knew what pay-per-click even meant, the System taught a new generation of Internet marketers how to use the greatest direct marketing testing invention of all time.

Six years before that, when only a handful of people believed the Internet would ever “go commercial,”  my friends and I were offering the very first workshops anywhere on how to make money online.

It’s 2006, and while the gurus are still serving up watered-down versions of yesterday’s news, the Internet has moved on.

The gurus are responding by screaming louder, giving away cars, posing with celebrities, pounding your e-mail boxes with endless junk – but none of that’s going to change the basic reality.

We’re heading into a broadband world and they’re stuck in dial up thinking.

You may be considering attending an Internet marketing seminar or signing up for a “mentoring” program with one of the celebrity gurus.

If you are, shop wisely.

The decision you make at this critical juncture in time may mean the difference between your success and failure.

You could find yourself investing a small fortune learning how learn to fight last year’s war with last years’s weapons – and lose.

Or you could prepare for the future with the ONLY Internet marketing training that has a consistent record of being way ahead of the curve.

Our upcoming System 2006 is probably going to be the most important seminar I’ve offered since the first System Seminar in 2002 and the first web marketing seminar ever in 1994.

Yes, the stakes really are that high – for you.

As always, we’re heading towards a fast sell out.   The event is over a month and half a way and 215 of the 300 available places are already gone.

Take a good look at what the System offers. Examine our faculty. Check their credentials and their public track records, not only as sharp business people, but also as real educators as well.

Take advantage of some – or all – of the brand new strategies and tactics that we’ve made available for free online.

The System Faculty Internet Archive

Note: This Friday, March 31, is the final deadline for the tuition payment plan.

The winners of the future are going to be in Chicago this May 19 – 21. I hope you’re among them.

– Ken McCarthy

P.S. For over 25 years I’ve been sharing the simple but powerful things that matter in business with my clients.

If you’d like direction for your business that will work today, tomorrow and twenty years from now, visit us at the System Club.