What does selling soap have to do with being an entrepreneur?
After all, companies like Procter & Gamble and Unilever are so huge and command such massive advertising resources that they’re playing a completely different game, right?
Maybe not…
…
What does selling soap have to do with being an entrepreneur?
After all, companies like Procter & Gamble and Unilever are so huge and command such massive advertising resources that they’re playing a completely different game, right?
Maybe not…
…
This is footage from the first conference on web marketing ever held. The year was 1994. The place San Francisco. Featured speakers, your truly and Marc Andreessen, the co-founder of Netscape.
It’s an hour or so long so it’s not …
What makes this particular conference so special?
It was the first time a group of people got together to focus on and publicly discuss the commercial potential of the web…
…
Big media has two customer bases: 1) the consumers it attracts as viewers and 2) the advertisers it sells time and space to.
These companies do quite a bit of advertising to attract the latter and one of the best …
From the print version New York Daily News (3/6/06) – A column by Lloyd Grove
Star Wars maker George Lucas believes the days of the big budget blockbuster Hollywood movie are over. He points to two factors:
1. The quality …
It may seem hard to believe now, but in the no-so-distant past, when people want to watch moving pictures, they had to get in the car, or on a trolley, and go to a movie theater.
That was the only …
© 2025 Ken McCarthy - Internet, marketing, and beyond. All Rights Reserved.