How narrowly focused can the subject of an Internet video be?
To answer this question, we need to go back about one hundred years.
One of the biggest challenges when it comes to taking advantage of a new medium is …
Revenge of the Consumer – Episode 2
In Episode 1, we looked at how discussion boards give consumers a chance to comment on the difference between the hype used to sell a particular product and what actually comes in the box.
Sometimes spontaneous forum discussions just aren’t …
Revenge of the consumer – Episode 1
The Internet can be a consumer’s best friend.
Why?
People talk. And on the Internet, they talk in searchable, archived text. It’s a bad faith merchant’s worst nightmare.
Here’s how this works in real life…
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Valentines for Internet heroes
On January 8, I published an article on this blog called “The future is here…” about how major US technology companies have been helping the Chinese government censor free speech and persecute Chinese journalists.
Looks like things are starting to …
How long is too long?
How long should an Internet video be?
Two answers:
1. If the content is compelling enough for a viewer and he or she is properly “prepped” for the experience and there is no other source for the same information, there’s …
Fun and games
Here’s a site – silly on the surface – that conveys three important messages:
1. One of the big reasons Internet video is exploding right now is that it’s finally become DEAD SIMPLE to encode and upload video to the …