I’ve got to thank Amazon for recommending this one to me…
I’m only about a third of the way through and I’ve already gotten ten times my money’s worth.
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What’s up?
Most of my creative energy at the moment is going into two projects…
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Selling soap and predicting the future
What does selling soap have to do with being an entrepreneur?
After all, companies like Procter & Gamble and Unilever are so huge and command such massive advertising resources that they’re playing a completely different game, right?
Maybe not…
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Home movies from 1994
This is footage from the first conference on web marketing ever held. The year was 1994. The place San Francisco. Featured speakers, your truly and Marc Andreessen, the co-founder of Netscape.
It’s an hour or so long so it’s not …
The first web marketing conference ever
What makes this particular conference so special?
It was the first time a group of people got together to focus on and publicly discuss the commercial potential of the web…
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How big media brags in 2006
Big media has two customer bases: 1) the consumers it attracts as viewers and 2) the advertisers it sells time and space to.
These companies do quite a bit of advertising to attract the latter and one of the best …